Heart Centered Sales: Joyful Service in Business
As heart centered entrepreneurs we have a calling to be of loving service placing people and the planet over profit. We are called to create 1) sustainable business models that are accessible and meaningful to our clients, 2) sustainable for our health and wellness, fuelling our purpose to be in the long distance haul of supporting our community 3) and of course profitability that sustains our financial needs.
Heart Centered Sales is a way forward when approaching business. Unlearning / reframing previous sales systems where money, power and greed are in the driver’s seat. Where shame, guilt, and fear tactics are used to sway target markets in purchasing their service or product.
Honouring Your Wisdom
The first step towards heart centered sales is to celebrate what you have accomplished and what you are already offering to your community - your relationships, your home, work + life connections. We often don’t give ourselves enough credit for the light that we are already shining in community, both in micro and macro levels of connecting.
We invite you to trust that you are here, and know exactly what you are meant to be doing in this lifetime in loving service.
Every single instance that I have compared myself to what someone else is doing in their business I become restricted. I start to feel that I am not doing enough, I should do more, I should have thought of that first, I am not of value. Your internal Wisdom holds great power. It connects to our inner intuition that comes from the heart space. When we honour this space fully and how you’re meant to be of joyful service in this lifetime our work flows naturally.
Joyful Service
On the journey to create intentional impact with people and the planet we must get intentional with our heart centered mindset. In addition to the virtue of Wisdom we invite you to consider reflections on Loving Kindness.
To choose a state of unconditional support and action towards ourselves (as the business owner) and others (as our business’ target market or prospective clients).
To identify thoughts that are fear-based, and therefore, not love. Then choose loving thoughts, as loving energy, loving actions, loving behaviours flow.
To show up to serve in a way that’s expansive and woven to the world, and connected to our own and other people's happiness.
Some reflection questions you may consider are…
Where am I being called to be a healing or organizing force for positive change?
What causes do I want to support?
Where do I want to create change and healing?
How can I contribute to those causes + start affecting that change?
Openness + Patience with Your Target Market
Now that we’ve established the framework for a heart centered sales mindset we can begin the tangible action steps - which have parallels to traditional business structures.
Creating a marketing strategy for your product / service.
Pricing your product / service so it’s both accessible to your client, and sustainable for your financial wellness as the business owner.
Developing sales systems such as target market communication scripts and customer relationship management pipelines.
When we change the narrative of approaching sales from a place of integrity. Only suggesting the appropriate product/ service for each person we encounter. Lean into the Wisdom of community to support our clients with their areas of need - then sales in a heart centered business shine!
Remain focused on…
Being of loving service
That your work truly helps others and/or the planet
We don’t define our worth through other people’s actions, behaviours and words
Stay turned as Costron + Co is developing a Heart Centered Sales workshop offering! In the meantime please connect with us for 1:1 support with sales in your business and sign up for our newsletter to be informed about the latest Costron + Co news and updates! Thank you for being in community with us.
