As entrepreneurs, we often push ourselves to keep growing, creating, and achieving. It’s easy to internalize "new year, new you" narratives and set ambitious goals for growth—but we often overlook one essential step: deep rest. Like a seed that needs darkness and cold to germinate, rest allows us to pause, recover, and prepare for what’s next. It’s in these quieter moments that we integrate our experiences and nurture the hidden potential that will one day emerge with renewed strength and vitality. Embracing rest isn’t stepping back—it’s planting the seeds for your next breakthrough. In this blog, I’ll share how you can embrace rest as an entrepreneur during deep winter.

As we celebrate the 4th anniversary of Costron + Co, a women-led business co-founded by a dynamic mother-daughter duo, we reflect on this incredible journey with immense gratitude and pride. What started as a shared dream has grown into a thriving business, fueled by our passion for helping others, the joy of watching our clients transform, and the unique bond that defines our work.